The Science of Self-Touch:

Why Masturbation is Essential to Your Wellbeing

For years, the conversation around masturbation has been clouded with shame, stigma, and misinformation. But today, we’re flipping the script: self-touch isn't something to hide or feel guilty about. It's one of the most natural, beneficial acts you can gift yourself, especially in midlife. And it's not just about "pleasure" (although, yes, that's part of it) — it's about your brain, your body, and your overall wellbeing.

Let's dive into the science of why self-touch matters more than you might think.

1. Your Brain on Masturbation: A Chemical Symphony

When you engage in self-touch, your brain releases a powerful cocktail of neurotransmitters:

• Dopamine: The "feel good" chemical associated with reward and motivation.

• Oxytocin: Known as the "love hormone," oxytocin fosters feelings of connection and calm.

• Endorphins: Natural painkillers that create a sense of euphoria and help regulate stress.

Translation? Masturbation can naturally boost your mood, ease anxiety, and even help you sleep better. In a world that constantly demands more from us, this kind of biological reset isn't indulgent — it's essential.

Looking for a little solo pleasure? Check out our solo bundles.

2. Blood Flow, Hormones, and Vaginal Health

Midlife brings natural shifts. Estrogen fluctuates. Blood flow can decrease. Tissue can become thinner or less elastic.

Regular arousal — even without orgasm — encourages healthy circulation to the pelvic tissues. That increased blood flow can:

• Help maintain tissue elasticity
• Support natural lubrication
• Preserve sensation
• Promote vaginal tissue health

Think of it as pelvic fitness. Movement and touch keep the tissues nourished and resilient, especially during and after menopause. Check out our Midlife Pelvic Fitness Kit.

And for many women, a gentle clitoral stimulator can help reawaken nerve pathways and encourage blood flow in a way that feels accessible and unintimidating. Sometimes vibration isn’t about intensity — it’s about circulation.

Hydrate. Lubricate. Stimulate. It’s a trifecta for tissue vitality. Check our Trifecta Collection.

3. Strengthening the Mind-Body Connection

When you take time to touch yourself with awareness, you’re not just "getting it done." You're tuning in to your body’s signals, learning what feels good, and building a relationship with yourself that's based on curiosity and care.

In a culture that often teaches women to disconnect from their bodies, especially as we age, this kind of intentional self-touch is quietly revolutionary.

4. Orgasm as Medicine (Yes, Really)

Orgasms are more than a moment of pleasure. Research shows that regular orgasms can:

• Reduce cortisol (stress hormone) levels

• Strengthen the immune system

• Improve heart health

• Decrease pain sensitivity

They can also simply remind you that your body is still a source of joy, power, and vitality — something that’s easy to forget in the noise of midlife transitions. Note: A gentle clitoral arousal balm or liquid stimulant can be a beautiful ally — encouraging increased blood flow, enhancing sensation, and helping awaken nerve endings that may feel quieter than they once did. Check out our Arousal Serum & Gel Collection.

5. Self-Touch Without Pressure

One of the magical things about self-touch? It’s yours, on your terms. No performance expectations. No timelines. No scripts.

Whether it's a full exploration or simply a few minutes of gentle touch to reconnect, it counts. It matters. And it's entirely valid.

The Bottom Line: It's Science, Not Selfishness

Self-touch isn’t "extra." It’s not frivolous. It’s part of caring for your mind, your body, and your spirit.

If you needed a sign to rediscover yourself, this is it. Science — and your own beautiful body — are cheering you on.

Here's to finding your joy, in every way.